MEET THE RED EARTH TEAM
We are Red Earth. We develop beautiful homes in outstanding locations – many of which have been in gorgeous Devon where owner Simon Friend and his family are from. Red Earth is a family affair for the ‘Friends’: Simon, his wife Judy, and two of their sons, Hamish and Jack, all work in the business.
From Devon to Dorset, we have worked extensively throughout the South West. We care deeply about bespoke design, environmentally-sensitive developments, and building beautiful homes.
Red Earth was established in 2004 by Simon Friend.
The Friend family oversee every aspect of the development process, from land acquisition to planning, design and build to eventual sale to the new homeowners.
SIMON FRIEND
Founder & Managing Director
Simon brings over 30 years’ experience, resilience, and a passion for place to complex brownfield projects—leading with integrity, community engagement, and a commitment to creating homes that truly belong.
JUDY FRIEND
Founder & Company Secretary
Judy keeps everything running smoothly behind the scenes. As Company Secretary, she brings calm, care, and a sharp eye for detail, making sure we stay organised, compliant, and focused on what matters.
JACK FRIEND
Strategy & Finance Manager
Jack brings financial precision, strategic insight, and leadership to complex developments, drawing on global consulting experience and a passion for impact-driven projects.
HAMISH FRIEND
Development & Marketing Manager
Hamish brings clarity, commitment, and commercial insight to design-led, community-focused projects—applying his MRICS expertise and drive to help shape our ambitious developments.